{"id":896162,"date":"2019-07-16T15:32:03","date_gmt":"2019-07-16T21:32:03","guid":{"rendered":"https:\/\/www.myconstructionexpert.com\/blog\/?p=896162"},"modified":"2019-07-16T15:32:12","modified_gmt":"2019-07-16T21:32:12","slug":"digital-transformation-in-insurance","status":"publish","type":"post","link":"https:\/\/www.myconstructionexpert.com\/blog\/digital-transformation-in-insurance\/","title":{"rendered":"Digital Transformation in Insurance: Pull Ahead of the Pack"},"content":{"rendered":"\n<p>Christian Grandy | <a href=\"https:\/\/www.introhive.com\/resources\/digital-transformation-in-insurance\/\">Introhive<\/a> | July 9, 2019<\/p>\n\n\n\n<p>Are you a leader or are you a follower? Over the past few years, insurance giants have pulled ahead in their digital transformation efforts, rolling out new features that improve the customer experience, optimize back-end efficiencies, and create a framework for ongoing innovation.<\/p>\n\n\n\n<p>The stakes around digital transformation are high and choosing to hold may affect a company\u2019s long-term solvency. In fact,\u00a044 percent\u00a0of insurance leaders think that, in the future, \u201cmost existing insurers will not survive, at least in their current form.\u201d<\/p>\n\n\n\n<p>Even if you\u2019re lagging behind, it\u2019s not too late for your firm to break away from the pack and embrace digital transformation and disruptive technology. However, being a leader, or even a fast follower, is not for the faint of heart. It requires a top-level commitment\u2014and resources\u2014to become a digital-first and data-driven organization.<\/p>\n\n\n\n<p>If you want to move away from the pack, try these three digital transformation strategies first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BUILD A FUTURE-PROOF DIGITAL EXPERIENCE<\/h2>\n\n\n\n<p>Insurers are actively expanding their digital infrastructure and contemplating what the ideal insurance experience will be in the future. According to a survey conducted by FRISS,\u00a069 percent\u00a0of insurers currently work with an online distribution channel and nearly\u00a070 percent\u00a0have adopted mobile apps. But\u00a0true digital transformation extends far beyond isolated forays into the digital space.<\/p>\n\n\n\n<p>For real, lasting success, you need to focus on an overall digital framework that meets anticipated needs and also accounts for unexpected changes in the future. To this end, carriers are prioritizing emerging technology and\u00a0partnering with technical platform providers, like Introhive, for support.<\/p>\n\n\n\n<p>The growing push for a \u201cdigital first\u201d mindset among carriers, with customers at the center, has led to an emergence off-the-shelf technology that meets the most pressing digital technology needs. However, this leads to a new challenge for organizations, particularly larger, global, teams: disparate, unconnected pools of marketing, business development and sales data.&nbsp;Enter enterprise relationship management.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"http:\/\/pages.introhive.com\/digital-transformation-playbook\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.introhive.com\/wp-content\/uploads\/2019\/02\/digital-transformation-journey-1024x536.jpeg\" alt=\"Digital Transformation Journey\" class=\"wp-image-35342\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Commonly referred to as ERMs, enterprise relationship management platforms analyze prospect and customer contact data (and automate it, in Introhive\u2019s case) to give organizations a better understanding of their business relationships.<\/p>\n\n\n\n<p>A good ERM platform also works in tandem with your existing, and potentially far flung, tech stack. So it\u2019s not only a balm for global business growing pains, it also supports growth, cost reduction, and risk management.<strong><em>R<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IMPROVE BACKEND PROCESS EFFICIENCY WITH AI<\/h2>\n\n\n\n<p>Most carriers have updated legacy systems to incorporate basic digital communications, paperless documents, online data entry, and mobile applications. However, optimization of back-end processes needs to remain central to long-term digital transformation.<\/p>\n\n\n\n<p>Through improved efficiency, carriers will be able to shift human and financial resources to more meaningful activities. To this end, carriers are looking to artificial intelligence (AI) and machine learning, with\u00a077 percent\u00a0of insurers saying they believe AI will transform their role in the future.<\/p>\n\n\n\n<p>One way AI can help is by automating routine, repetitive and rule-driven tasks such as CRM data entry with\u00a0CRM data automation, which can save employees about\u00a05.5 hours of data entry\u00a0per week. (Request a demo\u00a0to see how it works).<\/p>\n\n\n\n<p>Another area of focus is predictive modeling, which carriers are increasingly using for pricing (48 percent), underwriting (45 percent), fraud detection (32 percent) and risk mitigation (28 percent).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PRIORITIZE THE CUSTOMER EXPERIENCE<\/h2>\n\n\n\n<p>The digital revolution has forever changed the business landscape. This is decidedly evident when it comes to the customer experience. As soon as next year, the customer experience is expected to officially\u00a0overtake product and price\u00a0as the key brand differentiator.<\/p>\n\n\n\n<p>More than ever before, customers are demanding a consistent experience across channels. In fact,\u00a098 percent\u00a0of companies believe that personalization has a profound impact on success but over half of companies indicate that data quality remains an issue.<\/p>\n\n\n\n<p>To improve the end-to-end customer experience, insurance carriers are embracing data transformation and big data technologies to translate data into insights.\u00a0Relationship intelligence automation\u00a0is also playing a critical role, expanding and correcting contact information and, at the same time, alerting carriers to concerning relationship trends with valuable customers.<\/p>\n\n\n\n<p>Carriers are also looking to new technologies to transform the customer experience. The Internet of Things (IoT) is being evaluated as a possible area for digital transformation and\u00a060 percent\u00a0of insurers believe IoT can drive changes in consumer behavior. However, data and a clear strategy for IoT implementation remain obstacles for many companies.<strong><em>R<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TAKE THE LEAD IN DIGITAL TRANSFORMATION AND RELATIONSHIPS<\/h2>\n\n\n\n<p>Digital transformation will continue to be a defining trend for insurance carriers over the next decade. Being a leader or a fast follower can set your firm up for long-term success. But the key will be creating a flexible framework that allows your firm to shift focus onto revenue-generating partnerships, invest in technologies to improve the customer experience, and build-out the backend for long-term scalability.<\/p>\n\n\n\n<p>Relationship intelligence automation\u00a0improves the efficiency of backend processes while providing insurance carriers improved relationship data, which allows you to better serve your current and future customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christian Grandy | Introhive | July 9, 2019 Are you a leader or are you a follower? Over the past few years, insurance giants have pulled ahead in their digital transformation efforts, rolling out new features that improve the customer experience, optimize back-end efficiencies, and create a framework for ongoing innovation. The stakes around digital&hellip; <a class=\"more-link\" href=\"https:\/\/www.myconstructionexpert.com\/blog\/digital-transformation-in-insurance\/\">Continue reading <span class=\"screen-reader-text\">Digital Transformation in Insurance: Pull Ahead of the Pack<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[10721],"tags":[9895,10868,22],"class_list":["post-896162","post","type-post","status-publish","format-standard","hentry","category-insurance","tag-advise-consult","tag-digital-transformation","tag-insurance","entry"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Transformation in Insurance: Pull Ahead of the Pack - Advise &amp; 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